New: desktop app for Mac, Windows and Linux

Every contact,
a new opportunity.

Novado keeps your contacts and deals in one quiet place, so follow-ups stop slipping and your pipeline keeps moving. Set up in minutes, not weeks.

Download the desktop app
Novado is in public beta. Join the list and we'll email you an invite. Free for 1 user and 100 contacts after that, no card needed.
// Why Novado

Most CRMs are too much. Spreadsheets are too little.

Too complex

Enterprise CRMs need setup, training and an admin you don't have. Most of the features go unused.

Too primitive

Spreadsheets and notes apps lose context, never remind you, and break down past 50 contacts.

Novado: just enough

Contacts, deals and follow-ups in one place, with the next step always in view. Learn it in minutes.

// What's inside

Everything a small team needs. Nothing it doesn't.

Novado is built for freelancers, consultants and teams of up to 20. If you need deep customization, we'll gladly point you elsewhere.

Contacts at the center

Add people by hand, from a CSV or by forwarding an email. Signatures fill in the details. A “last touched” marker shows who's going cold.

A pipeline that moves

Drag deals between stages you define. Track value, close date and probability. Run separate pipelines for each product or process.

What's next, every morning

Tasks tied to contacts and deals, in one daily view. Syncs with Gmail, Outlook and Google Calendar.

Your inbox, built in

Two-way email sync. Send from the contact record, reuse templates, and turn on open tracking only if you want it.

Reports without dashboards

Pipeline value by stage, won and lost by period, conversion between stages. One click to CSV.

Set up in 60 seconds

A guided setup, sample data to explore, and CSV import with smart field mapping. Your first deal in under five minutes.

// How it feels

Keep your pipeline in motion.

Deals slip when nobody's watching. Novado watches quietly: it marks deals that stop moving, reminds you once, and gets out of the way.

< 15sdesigned time to add a contact
< 3sdesigned time to move a deal
01

Calm by default

No shouting. Notifications are intentional and color is saved for what matters.

02

Two clicks max

Add a contact, move a deal or log a call in two clicks or fewer.

03

Pipeline first

You land in motion, not in a dashboard of empty widgets.

04

No empty states

Every screen shows you what to do next, even on day one.

// Web and desktop

On the web and on your desktop.

One account, the same data, in sync everywhere you work.

Web app

Open Novado in any modern browser. Nothing to install, always the latest version.

[your-workspace].novado — Contacts
GL
Grace LiuOakfield Logistics
  • Share a link to any contact or deal with your team
  • Works on any computer you sign in from
  • Role-based access on team plans

Desktop app

A native app for macOS, Windows and Linux that opens instantly and stays signed in.

Add contact: Ana Ruiz, Paloma Coffee⌘⇧N
Quick add from anywhere, even when Novado is in the background
  • Quick add from anywhere with a global shortcut
  • Native reminders for tasks and stale deals
  • Keyboard shortcuts for every common action
// Pricing

Simple pricing that grows with you.

Billed monthly or annually. Annual plans save 20%.

Free

$0
Try it out Start free
  • 1 user
  • 100 contacts
  • 1 pipeline

Starter

$15per user / month
Solo operators Choose Starter
  • Unlimited contacts
  • 3 pipelines
  • Two-way email sync

Pro

For small teams
$35per user / month
Small teams Choose Pro
  • Everything in Starter
  • Reporting
  • Integrations

Business

$65per user / month
Growing teams Choose Business
  • Everything in Pro
  • Custom fields
  • Advanced permissions
  • Priority support
// Security

Your data, handled with care.

Your data is yours, and leaving is as easy as joining.

Each workspace walled off from every other
HTTPS only; mailbox tokens sealed with AES-256
Two-factor authentication on every account
Open tracking off unless you turn it on
The assistant reads; nothing sends without you
Clean export, any time, on any plan

Keep your pipeline in motion.

Add your first deal in under five minutes. Free for one user, no card needed.